![]() Which, whether we liked it or not, we both just did. Ultimately, the burden is on the reader to influence the supply of these types of articles by either providing or denying those clicks. But that’s the job, and that’s where the clicks are. While I don’t know any of the writers personally, I can only speculate that they don’t wake up every morning excited to write about whatever these attention junky analysts have to spew that day. If they find work elsewhere, the quality of writing will decrease when there actually is something of worth to report on. If they don’t get paid, then they will look for work elsewhere. When the news is slow, they have to write about something, anything in order to get paid. Yeah, but I think most people here realize that writers have quotas. Between AI and 9to5, I have seen five of those in the last three days. They just make something up or change the date on an article they wrote3] three months ago and repost as if it was new. An example of what tech media does on the weekend when they have nothing of value to post. I may replace my 2016 MBP with one.ĭumb headline. I'm looking forward to seeing the new MBA. That said.there could be various supply-chain issues, especially those affecting critical components for the product. Plus, well, it's Apple's stage and the press is always watching anyway (not to mention their well-oiled marketing machine). ![]() It's not a developer (professional) machine, but WWDC is also about reminding (and showing) developers that Apple's committed to products that will sell lots of units. I think missing back-to-school buying would be a big miss. Plus it was just basically an Apple Silicon "refresh" of the MBA (et al). The last MBA was launched in November (2020) but I think that was primarily to meet the "get Apple Silicon out by the end of 2020" goal. But it does seem a bit unlike Apple to miscalibrate on the buying timeline in such a big way. ![]() in which case, we're probably looking at October, thus missing both grad season and back-to-school this year.Īll good points. Maybe Apple will announce it at WWDC, but that's an unlikely event for announcing a new Air. A spring announcement also would have teed up the new MacBook Air for back-to-school, which starts in August. With Apple’s Worldwide Developer Conference starting this week, Tim Cook and his team will be showcasing what’s next for the full range of. The spring rumors made sense because mid-May through June is graduation season, and MacBook Airs make fine gifts for graduates of all ages-whether they're heading to high school, college or graduate school. Three MacBook Air Clues To Watch For At WWDC 2022. They will be available for sale next month.Selling it prior to the opening of the school and holiday buying period would be beyond stupid.Īctually not the case. The new MacBook Air and the MacBook Pro will be available online at and also at Apple stores. Along with MagSafe, the MacBook Air has two Thunderbolt ports, a 3.5mm headphone jack, a Magic Keyboard with Touch ID, and a Force Touch trackpad. The return of the MagSafe ensures that the charging cable does not yank off if accidentally pulled. The MacBook Air measures 11.3mm and weighs only 2.7 pounds (1.22 kgs) and has an all-aluminum unibody. M2 also comes to the 13-inch MacBook Pro, featuring incredible performance, ProRes acceleration, up to 24GB of memory, and up to 20 hours of battery life - making our most portable pro notebook even better,” Joswiak added. Only with Apple silicon can you build such a thin and light notebook with a fanless design, and this combination of performance and capabilities. “Completely redesigned around M2, MacBook Air is thinner, lighter, and faster with a bigger display, better camera, and all-day battery life, in four beautiful finishes.
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